Advertising isn’t just about catchy visuals or slogans. A creative strategist dives into user needs, competitor moves, and real-world feedback to find fresh angles that resonate. We’re building an AI agent to do exactly that—gather data, spark ideas, and prioritize what’s most likely to succeed.

What Does a Creative Strategist Actually Do?

  1. Research: Explore user motivations, competitor tactics, and past performance data.
  2. Synthesize: Combine insights to craft new angles, taglines, and visuals that connect.
  3. Test & Adapt: Use quick experiments to see what sticks, then refine or pivot based on feedback.

Multiple Angles, One Product: Job Ad Example

The same product can be sold in countless ways. For example, when advertising a startup job opening, you might craft different messages for different engineering candidates. Think of each approach as a "cell," each appealing to a different persona or highlighting a different benefit. A good strategist—and our agent—knows how to create these variations and pick the winners. The table below shows how we might target different types of engineers with varying messages about the same startup role:

Persona Angle Hook
FAANG Eng High Impact "Stop fine-tuning features. Start changing the game."
FAANG Eng Low Bureaucracy "No more meetings about meetings."
Startup Eng Post-Revenue Stability "A startup that's actually making money."
Startup Eng Growth Potential "Join early, grow fast, own real equity."

Ranking Ideas with Fuzzy Signals

Not every idea is a winner. Our agent uses fuzzy logic and multiple data sources to rank concepts:

  1. Engagement Stats (clicks, likes, shares)
  2. Social & Emotional Cues (mentions, sentiment)
  3. Competitive Landscape (trending topics, common pitfalls)
  4. Novelty & Creativity (original angles, fresh takes)
  5. Test Feedback (quick A/B or small-scale trials)

By blending these signals—none of which is perfect on its own—the agent zeroes in on what will most likely succeed.